Is New Balance Owned by Nike

Is New Balance Owned by Nike?

As an American footwear company founded in 1906, New Balance has long stood as a hallmark of quality shoes for men, women, and children, along with a selection of apparel and accessories. Headquartered in Boston, Massachusetts, New Balance remains independent and well-positioned within the global market. 

On the flip side, we have the multinational corporation, Nike, established in 1964 in Beaverton, Oregon, renowned for its extensive product line that spans from footwear to apparel and equipment. Despite the rumors and occasional confusion, it’s clear that New Balance has charted its own course, free from Nike’s directions, seizing every opportunity to flourish in its marketing efforts.

Is New Balance Owned by Nike?

In the landscape of sports footwear and apparel, New Balance stands as a storied American company with a rich history, having been founded in 1906 and headquartered in Boston, Massachusetts. As a connoisseur of sneakers, I’ve come to appreciate New Balance’s unique charm and their commitment to maintaining a market presence as a distinctive brand. They manufacture and market a wide variety of products that resonate with a diverse clientele. This autonomy is a testament to their independence, making it clear that New Balance is not owned by any other entity, let alone a behemoth like Nike.Is New Balance Owned by Nike

Who is New Balance Owned By?

New Balance is an American footwear company that has been on a steadfast journey since 1906. The employees and a majority stake are held by Jim Davis, a testament to its status as a family-owned business through generations. This chairman’s guidance has propelled New Balance Athletics, Inc. (NB) into the ranks of premier sports footwear and apparel manufacturers. 

With a significant manufacturing presence in the United States and the United Kingdom, New Balance caters to the European market with models that boast technical features, such as blended gel inserts and heel counters, offering sizes that range from narrow to wide widths. The company takes pride in being privately held, with its revenue reflecting its independence and commitment to quality.


Tracing back to William J. Riley, an English immigrant who established the New Balance Arch Support Company in Boston, the arch supports and accessories were initially designed to improve shoe fit. His innovative flexible arch support provided a new level of balance and comfort—a concept inspired by chickens’ three-pronged foot for perfect balance. 

Joined by Arthur Hall, the duo grew a niche business that, by the 1930s, had caught the attention of baseball players and track and field athletes. The introduction of the “Trackster,” a running shoe available in multiple widths, became the unofficial choice for College track teams, including those from prestigious institutions like MIT, Tufts University, and Boston University. 

The brand burgeoned through word-of-mouth, sports fairs, and U.S. retailers, with Jim Davis later expanding the product line to cater to a high-growth market.

Products and Operations:

New Balance manufactures a comprehensive range of shoes and apparel, serving a global clientele with a strong manufacturing presence in the United States and the United Kingdom. The iconic 990 model is a testament to their commitment to quality, standing out among competitors despite its expensive tag, owed to unparalleled technical features. 

From blended gel inserts to meticulous heel counters, they offer a spectrum of sizes including narrow and wide widths, ensuring a perfect fit. The profit from operations supports a robust infrastructure, including the Flimby, England factory, which specifically tailors shoes for the European market.

Is New Balance as Well-Known as Nike?

Stepping into the realm of sports and casual footwear, one can’t help but compare the high-quality, comfortable offerings of New Balance with the colossal presence of Nike. From Steve Jobs’ favorite 990 series to the latest running shoes, New Balance has carved a niche for itself with unique looks and a strong reputation for comfort. 

While it may not boast the extensive market influence or the brand recognition of a top sports brand like Nike, which has adorned everything from World Cup teams to sporting events, New Balance has nonetheless established a successful presence in both athletic footwear and clothes. Their loyal fan groups in various regions, from Costa Rica to Panama, underscore their market share in a niche market that appreciates their focus on comfort over eye-catching advertising.

Though they may not have the global recognition of Nike’s omnipresent “Swoosh” logo, New Balance maintains a respectable position in the industry, with innovative products that often set them apart. In my time as a connoisseur of sneaker culture, I’ve seen how New Balance has expanded its offerings, from manufacturing shoes to athletic apparel, emphasizing high quality across their brand overall. 

While Nike, with its varied collaborations and vast development in shoe making, stands as an undisputed leader and trendsetter in both sports and fashion markets, New Balance, through its innovative products and focus on comfort, continues to expand its loyal fan groups. It’s a testament to their established place in a popular market that thrives on both style and substance.

Is New Balance Better Than Nike?

New Balance and Nike both cater to those looking to stay active with a good pair of shoes. Each brand supports a variety of sports and athletes, with offerings that range from lightweight running gear to shoes designed for high-impact activities. While Nike may have the edge in market visibility, New Balance offers a range of styles and widths to accommodate those with wider feet, ensuring comfortable shoes that are both durable and long-lasting.

When considering New Balance versus Nike, it boils down to personal preferences. New Balance holds its own with shoes that provide a unique combination of comfort, style, and durability. Their range of wide widths is particularly notable for offering an inclusive fit. The right choice varies by individual needs, but for many, New Balance’s high-quality and wide widths make them a top contender.

Frequently Asked Questions (FAQ):

Is New Balance Owned By Adidas?

New Balance, a family-owned business with its headquarters in Boston, Massachusetts, stands apart from Adidas, the German multinational corporation known as one of the largest sportswear manufacturers in Europe. While Adidas owns a variety of other brands, such as Reebok, New Balance remains privately owned and is steered by Jim Davis, the CEO who has led the company since 1972. Despite Adidas’s presence as a second largest global sportswear entity, New Balance competes independently in the U.S athletic footwear market.

Unlike its German counterpart, New Balance has never been just another brand in a portfolio. It was founded to produce shoes specifically designed for men, women, and children, and it has preserved its singular relationship with customers and the market without being purchased or absorbed into a larger corporate entity. This strategic autonomy has ensured its steady rise to become the second-largest footwear company in the United States, without relying on the multinational might that Adidas wields.

Is New Balance A Good Brand?

Indeed, New Balance is a popular athletic shoe brand recognized for high-quality products built to last. With a wide variety of styles ranging from casual to performance-based running shoes, their quality stands the test of time, especially with proper care and a supportive warranty program. Their commitment to high-quality, stylish athletic shoes has earned them a strong reputation.

The brand’s popularity doesn’t just stem from its quality; it’s also about the assurance that you’re investing in a product that can endure the rigors of use. New Balance has made a mark by providing shoes that are worth every penny over the years, maintained through their dedicated warranty program. It’s this dedication that makes New Balance not just good but a standout choice in the marketplace.

Who Owns New Balance Stock?

New Balance is a privately owned company, so you won’t find its stock on any exchange. The majority of shares are held away from the public domain, and not by institutional investors or mutual funds like those often mentioned alongside publicly traded companies. This means there’s no shareholder list featuring heavyweights like Forbes or Vanguard Group; New Balance is independent of such names.

This private ownership means New Balance can focus on long-term strategies and product excellence without the pressure from stock market fluctuations or demands from institutional investors. They’ve kept control within, allowing them to maintain the essence of their brand without external influences, which can be common with publicly traded companies and their shares.

What Other Brands Does Nike Own?

In the sprawling city of Beaverton, just a stone’s throw from Portland, lies the headquarters of Nike, Inc.—a multinational corporation that has grown far beyond its Oregon roots. As an individual deeply fascinated by the development and design prowess of Nike, it’s intriguing to delve into their expansive brand worth. 

They are not just a major manufacturer of athletic shoes, but also a titan in apparel, equipment, and services, with a total revenue hitting a staggering US$37.4 billion in the fiscal year 2020. Among their renowned subsidiaries are the stylish Converse and the esteemed Jordan Brand, both adding considerable heft to Nike’s sales and market presence. 

Forbes and Business Insider Intelligence have ranked them among the world’s largest suppliers, while NIKE Golf, Cole Haan, Umbro Ltd., and Hurley International LLC showcase their innovative company spirit. Having been employed there, I’ve witnessed firsthand how their focus on marketing and manufacturing maintains their Fortune 500 status.

What Company Owns Nike?

For those wondering about the ownership of this publicly traded company, let me share some insights from my professional experiences within the industry. Nike, Inc., with its iconic “Just Do It” ethos, started its journey as Blue Ribbon Sports and only changed name to Nike in 1971—a nod to the Greek goddess of victory. 

Standing tall as one of the most popular brands in sporting goods, Nike’s revenues and expansive portfolio position it as one of the largest entities in the market. Founded with a spirit of innovation and drive, the company has consistently grown, becoming a dominant force with a reputation that extends far beyond the sporting world. 

As a professional who has employed his skills in this field, I can attest to the sheer magnitude of Nike’s influence and the relentless pursuit of excellence that has become synonymous with their name.


To address the question “Is New Balance Owned by Nike?”—New Balance is an American company, founded with the ethos of independence. Their operations in manufacturing and marketing both footwear and apparel have been core to their identity since 1906. Headquartered in Boston, Massachusetts, they remain autonomous, unfettered by corporate amalgamation, and true to their heritage. As such, any notion that New Balance could be a subsidiary or owned by Nike is easily dispelled, underscoring their singular journey in the world of athletic wear.

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