Who Owns Skechers Shoes

Who Owns Skechers Shoes?

Skechers, a popular name in the footwear market, is more than just a company; it’s an entrepreneurial success. Originating as a small California-based business, it has burgeoned into a global presence. The founding of Skechers marked the beginning of a journey that would lead to significant growth, positioning it as a leading entity among footwear retailers.

The company has consistently produced a variety of footwear that resonates with consumers worldwide. Its California roots have infused a sense of casual style into its designs, contributing to its popularity and growth. This growth has been strategic, ensuring Skechers’ status as a leading retailer in the global market.

Skechers’ global presence is not just about retailers spreading across the map; it’s about the company’s ability to maintain its popularity through growth strategies. From its founding days to its current California-based business operations, Skechers has become synonymous with entrepreneurial success in the footwear industry.

Who Owns Skechers Shoes?

Skechers, an American footwear company, was founded by Robert Greenberg and his son, Michael Greenberg. They have skillfully navigated the company to design, develop, and market a diverse range of lifestyle and performance footwear. The brand names under Skechers, such as Skechers Performance, Sport, and USA, are recognized worldwide.Who Owns Skechers Shoes

The company is not just a family business but also a corporate entity with institutional investors like FMR, Fidelity, Vanguard Group, BlackRock, ArrowMark Colorado Holdings, and Massachusetts Financial Services Co holding Class A Shares. These investors, along with individual shareholders, play a significant role in the company’s governance, with Robert Greenberg as the CEO and his son as the President and Co-Founder.

Within the footwear industry, Skechers has carved out a significant niche, thanks to the founder and CEO, Robert Greenberg, and Co-Founder, Michael Greenberg. Their vision has led to a company that not only designs and develops but also successfully markets footwear for a diverse demographic, including men, women, and children under various esteemed brand names.

Skechers: Who owns the company?

Skechers has established itself as a leader in the global footwear industry from its base in Manhattan Beach, California. The company sells countless pairs of shoes, a testament to its leadership and innovative approach to footwear. The private equity firm, VF Corporation, plays a pivotal role as the majority owner.

Robert Greenberg, the Chairman and CEO of Skechers, has a storied history with LA Gear, bringing a wealth of experience to the table. His leadership has ensured that Skechers offers an affordable, stylish, and comfortable alternative in the footwear market, making it a public favorite. The company’s innovative designs have been a driving force behind its success.

Under the umbrella of VF Corporation, Skechers continues to thrive as a majority owner in the apparel company sector. The company’s commitment to providing affordable, stylish, and comfortable options has solidified its position as a public favorite. Robert Greenberg’s vision has been instrumental in propelling the company to the forefront of the footwear industry.

Skechers: A Global Footwear Leader

Skechers has risen to prominence as a global market leader, renowned for its stylish and comfortable footwear. With a keen eye for innovative designs, Skechers has consistently been a trendsetter, unveiling new styles and products that resonate with a diverse clientele, from athletes to casual shoppers. This successful brand has carved out a significant niche in both the athletic and lifestyle markets.

The brand’s collections, such as GOrun, GOwalk, and Energy, have garnered acclaim, propelling Skechers to the forefront of the fashion world. Catering to men, women, and kids, Skechers has a global presence, with a vast array of choices that appeal to a wide demographic, reinforcing its status as a successful entity in the global market.

The Man Behind Skechers: Robert Greenberg

Robert Greenberg, the Chairman and CEO, stands as the majority owner of Skechers, steering the brand towards remarkable growth and success in the footwear industry. His leadership has been pivotal, guiding the company through waves of change and ensuring its position as a cutting-edge force in the market.

Greenberg’s tenure in the industry is marked by innovation and strategic partnerships, including collaborations with icons like Michael Jordan and Madonna. Under his vision, Skechers has launched popular collections that have significantly influenced consumer trends and preferences, cementing the brand’s reputation as an innovative leader.

VF Corporation: Skechers’ Parent Company

VF Corporation, the parent company of Skechers, is recognized as one of the largest apparel companies in the world. Since being founded, it has established itself as a leader in the apparel industry, boasting ownership of acclaimed brands like Vans, The North Face, and Timberland.

In its role as partner and majority owner, VF Corporation has acquired Skechers, providing invaluable resources and support to foster innovation. This synergy has enabled Skechers to innovate and expand its influence, further solidifying its position in the competitive footwear landscape.

History of Skechers

In the urban sprawl of California in 1992, a full-fledged shoe company was born from the entrepreneurial spirit of Robert Greenberg and his son, Michael Greenberg. This footwear titan, named Skechers, began its journey amidst the grunge culture, initially serving as a distributor for Dr Martens. The Greenbergs had a vision to create trendy, casual sports shoes that resonated with the assertive lifestyle of the American youth.

Skechers swiftly transitioned from distributing Doc Martens to crafting its own niche market in street shoes. The brand’s rapid growth was fueled by innovative marketing strategies, including TV spots that captured the essence of the 90s. Skechers didn’t just sell footwear; it sold an urban lifestyle, appealing to shoe lovers with designs that were both innovative and trendy. Their expansion was not just global but also into various market segments, including the women’s athletic market.

Skechers’ global expansion saw it planting retail roots in countries like the UK, China, Mexico, Brazil, and Romania. The brand gained recognition for its precision in capturing footwear trends, leading to a major break in the casual sports market. 

Products like Go Walk and neon tennis shoes became synonymous with comfort and style, propelling Skechers to new heights of revenue and recognition. The expansion was a testament to the brand’s ability to adapt and thrive in diverse markets.



A global leader in the footwear industry, Skechers crafts a wide range of footwear products tailored for men, women, and children. Their core offerings span from athletic shoes to lifestyle footwear, performance shoes, sandals, boots, and workwear footwear. Beyond the soles, they manufacture and sell an array of apparel and accessories, including activewear, socks, and bags. Their creations are known for their comfort-focused footwear designs.


The brand’s catalog features a diverse range of footwear for all walks of life, whether for athletic pursuits, lifestyle elegance, performance demands, or workwear durability. Complementary apparel and accessories round out their footwear offerings, all underpinned by a commitment to comfort-focused designs.


Skechers showcases athletic shoes, lifestyle footwear, performance shoes, sandals, boots, and workwear footwear, alongside apparel, activewear, accessories, socks, and bags, all echoing their comfort-focused designs.

Products and Services:


As a global footwear company, Skechers presents a range of footwear products for all ages. Their core lineup includes athletic shoes, lifestyle footwear, performance shoes, sandals, boots, and workwear footwear. They also manufacture and sell apparel and accessories, with a keen focus on comfort-focused footwear designs.


Their primary products and services include a diverse range of footwear for various occasions, from athletic to lifestyle, performance, and workwear. The brand also offers apparel and accessories that complement their shoes, all recognized for their comfort-focused designs.


The Skechers range features athletic shoes, lifestyle footwear, performance shoes, sandals, boots, and workwear footwear, as well as apparel, activewear, accessories, socks, and bags, all crafted with comfort-focused designs in mind.

Revenue Streams:


Skechers generates revenue primarily through the sale of footwear products to consumers via company-owned retail stores, third-party retailers, e-commerce, and international operations. Their income is predominantly from product sales, supplemented by licensing agreements and brand collaborations.


Revenue sources include sales of footwear products through company-owned stores, third-party retailers, e-commerce platforms, and international operations. Licensing agreements and brand collaborations help extend the brand’s reach and generate additional income.


Revenue streams come from the sale of footwear products, licensing agreements for Skechers-branded merchandise, and brand collaborations for limited-edition releases.

Customer Segments:


Skechers serves a diverse customer base, including individuals of all ages seeking comfortable and stylish footwear for a variety of activities and occasions. The brand appeals to athletes, fitness enthusiasts, casual wearers, and those in need of work-specific footwear.


Customer segments encompass individuals of all ages, from children to adults, looking for comfortable and stylish footwear suitable for various activities and occasions. Skechers caters to athletes, fitness enthusiasts, casual wearers, and professionals, providing options for diverse lifestyles and preferences.


Their clientele includes individuals of all ages, athletes, fitness enthusiasts, casual wearers, professionals, and those seeking work-specific footwear, all valuing comfort and style for their diverse lifestyles and preferences.

Distribution Channels:


Skechers distributes its products through various channels, including company-owned retail stores, third-party retailers, department stores, shoe stores, e-commerce platforms, the official website, and through international operations like franchise stores and distribution agreements. Their offerings are available in both physical retail locations and online.


Their distribution channels encompass company-owned retail stores for an exclusive shopping experience, third-party retailers for accessibility to a broad customer base, e-commerce platforms for online sales and convenience, and international operations, including franchise stores and distribution agreements, to ensure global reach. Both physical and online channels ensure product availability.


Distribution includes company-owned retail stores, Skechers outlets, third-party retailers like Macy’s and Foot Locker, e-commerce platforms such as Skechers.com, international operations, franchise stores, and distribution agreements, covering both physical retail locations and online platforms.

Key Partnerships:


Skechers collaborates with third-party retailers and distribution partners to make its products readily available to consumers in a wide range of locations. They also partner with athletes, celebrities, and influencers for endorsement and marketing campaigns, as well as with philanthropic initiatives.


Collaborations with third-party retailers and distribution partners are crucial to ensure accessibility and market reach. Partnerships with athletes, celebrities, and influencers enhance the brand visibility and credibility. Engagements with charitable organizations underscore Skechers’ philanthropic efforts.


Collaborations with third-party retailers like DSW and Zappos, distribution partners through distribution agreements, partnerships

Frequently Asked Questions (FAQ):

Who is Robert Greenberg?

Robert Greenberg, the founder and Chairman of the Board at Skechers USA, Inc., stands as the parent company’s majority shareholder. His entrepreneurial journey didn’t begin with Skechers; it was preceded by a notable tenure as Executive Vice President at Avia, and a foundational role at L.A. Gear. Beyond his corporate achievements, Greenberg is a respected member of the Young Presidents Organization and has served as Chairman of the Footwear Industries of America.

Where Are Skechers Shoes Manufactured?

Skechers’ manufactured goods come from a diverse range of locations. The company’s factories are strategically placed across Vietnam, China, India, Indonesia, and Mexico. These suppliers and production sites span multiple countries that produce a significant portion of Skechers’ products.

What Types of Shoes Does Skechers Make?

Skechers’ portfolio includes a variety of footwear options. From casual wear to sneakers, and from sandals to boots, there’s a style for every occasion. The brand also caters to the dress shoe segment and offers a comprehensive line of performance athletic footwear, which includes options for running, walking, and training.

What is Skechers’ Mission Statement?

Skechers’ mission statement is a testament to their commitment to inspire individuals to be their best — physically, mentally, and socially. They achieve this through innovative products and experiences that cater to the highest level of performance and personal expression. The brand is dedicated to providing quality footwear, apparel, and accessories at an affordable price, all while promoting a healthy, active lifestyle.


Skechers has cemented itself as one of the most successful footwear companies in the world, with Robert Greenberg at the helm as Chairman and CEO. His over 40 years in the industry have been the driving force behind the brand’s growth. With VF Corporation, an American apparel company, as a key partner, Skechers continues to innovate and maintain its status as a global leader.

The question, “Who Owns Skechers Shoes?” leads us to a global presence that spans numerous countries. Owned by the VF Corporation, Skechers benefits from the resources and support of a major American apparel company. Robert Greenberg, the founder with decades of experience and expertise, has built one of the most recognizable brands that consistently delivers high-quality, stylish, and comfortable shoes.

As Skechers continues to stride forward, it remains a successful company in the footwear world, with a presence felt in countless countries. Owned by VF Corporation, and led by Robert Greenberg, a veteran with over 40 years in the industry, Skechers stands as a global leader, a key partner in the journey of those seeking high-quality, stylish, and comfortable footwear for all ages.

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